Tuesday, June 15, 2021

Graphic design is a career in which people produce visual materials to convey messages. Designers utilise typography and graphics to fulfil users’ individual demands and focus on the logic of showing items in interactive designs to optimise the user experience by employing visual hierarchy and page layout approaches.

What do graphic designers do?

Graphic designers use computer software or their hands to develop visual designs that inspire, instruct, and engage customers. They create the general layout and production design for advertisements, brochures, publications, and reports, among other things.

8 types of graphic design:-

  1. Visual identity graphic design
  2. Marketing & advertising graphic design
  3. Web design
  4. Publication graphic design
  5. Packaging graphic design. ..
  6. Motion graphic design
  7. Environmental graphic design. ..
  8. Illustration for graphic design

Step of Learning Graphic Designing for a beginner:-

Do you want to learn graphic design but don’t know where to start? You’ve arrived to the correct location! Whether you want to make a career transition to a more creative field or you need to add a new talent to your resume, the most important thing is to take the first step.

There are many new things to learn in this discipline, as with any new discipline, but getting to know the basics is the first step. Now that you’ve decided graphic design is the career path you want to take or the talent you want to improve in your current position, you’ll need some direction on how to get there.

1. Dive into the History of Graphic Design

You’ll become better informed and appreciate not only the work of past designers, but also current design practices, by studying about design history, movements, and designers. This will allow you to broaden your tastes and have a better understanding of what constitutes good design. As you study more about the various design disciplines, start to pick areas that you’re interested in and learn more about them to figure out where your passions lie and what you want to learn more about.

Knowing about design history will help you improve your talents as a designer as you learn more about the industry and previous design movements. Knowledge of previous movements and designers will enhance your abilities and help you make better decisions.

2. Master the Design Principles & Process-

Graphic design is the art of effectively visualising a concept or idea. From food packaging and trademarks to billboard advertising, design is a daily aspect of our lives, persuading us to buy a product or assisting us with a mundane chore like utilizsing a phone app.

Every designer is familiar with the five design principles of alignment, repetition, contrast, hierarchy, and balance. These guidelines aid in the development of a unified design, as well as stability, organisation, consistency, impact, and a clear message. Designers may tackle visual and conceptual difficulties throughout the design process, from research to idea generation and final output, by adhering to these essential principles.

3. Geek Out On Typography-

The way copy is organised and ordered inside a layout is referred to as typography, and it plays an important part in graphic design. Typefaces, point sizes, line spacing, letter spacing, and kerning are all examples of type. You’ll study the differences between a sans serif and a serif font, expand your understanding of typefaces, and discover which fonts go well together as you progress through design.

The use of typography in all forms of communication, from magazine articles to commercials and logos, lends a company personality. You’ll be able to justify typographic decisions in your own work and how they might boost the design if you understand typography. Type offers the design a specific mood through the tone of voice, in addition to being crucial to the conveying of ideas.

Type can be generated by hand or digitally, but it’s also worth mentioning that typography has a variety of specializations. Let’s take a closer look at lettering, typeface design, and typesetting to discover more about each:

Lettering is a term that refers to hand-drawn or computer-generated letterforms that can be used for logos, murals, signage, album artwork, advertising, merchandise, wedding invitations, and more.

Typeface design entails the production of a whole set of type characters, from A to Z. (along with numerals, punctuation, accents). Although some typefaces include the entire set, others may just have upper or lower case. The characters are developed in a vector-based tool like Adobe Illustrator before being refined in Fontographer.

Typesetting is the process of putting out text within a layout, whether it’s a newspaper, brochure, or magazine. The typesetter typically works with big blocks of text and creates a hierarchical structure for headings, quotations, and captions, among other things.

4. Study the Fundamentals of Color-

Color has an impact on a design’s mood and personality. Examining the work of other designers and studios is the best method to learn about colour choices. After that, you may start making your own inspiration boards with colour schemes that evoke various moods. You may also use Adobe Color CC to play around with different colour combinations. Palettes can be made out of images, prints, patterns, or any other visuals you come across.

Color is very crucial in design because it can be utilised to influence the mood of the design and the brand, as well as convince and seduce people. Designers learn about each color’s meaning, colour combinations, and how to employ palettes.

5. Get Well Versed in Design Terminology-

As you begin to learn more about graphic design, it’s also crucial to grasp the vocabulary so that you can communicate with other designers in the same language.

The golden ratio, rule of thirds, hierarchy, kerning, leading, tracking, and x-height are some terms you may be familiar with. You’ll be able to grasp “design talk” when meeting with other designers and interacting with your team if you become fluent in common design vocabulary.

6. Master Design Programs-

As a designer, you’ll need to understand the fundamentals of Adobe Creative Cloud (Illustrator, InDesign, Photoshop) and Sketch in order to learn how to use them together to produce anything from a logo to a poster or book. You’ll be able to handle client briefs with ease if you grasp the basic design programmes. The following are the top four you should start with:

Adobe Illustrator is a vector-based programme that lets you sketch with the pen tool and create shapes. The programme is useful since it allows you to create a wide range of artwork, including logos, icons, and pictures. Furthermore, because each graphic is a vector, it may be replicated and expanded to any size.

Adobe InDesign is a layout programme that works with Photoshop and Illustrator to create digital and print layouts. It’s a powerful application for creating multi-page documents, master pages, and paragraph styles that can be used to make everything from magazines to brochures, and it’s the industry standard.

Adobe Photoshop is a powerful tool that is utilised by a wide range of creative professionals, including designers, developers, and photographers. The program’s main functions are image editing, retouching, image modification, and composition creation.

Sketch is the industry standard for digital artists. The programme mixes vectors with simple visual effects to create a very user-friendly tool.

7. Get Creatively Inspired-

Design blogs, design books, creative publications, and social media (Instagram, Pinterest, Linkdin) are all wonderful places to start to figure out what kind of aesthetic you prefer. You begin to learn about diverse styles and current trends by studying the work of other designers. You’ll start to establish your own particular style based on your preferences over time.

As a designer, it’s important to keep up with the latest trends and what other designers are working on. Following blogs will provide you with your daily dose of inspiration as well as possibly a few new ideas.

8. Get Social-

Dribble, Behance, and Instagram are excellent sites for not just discovering the work of other creatives, but also for connecting with other designers you like from around the world. You can be sure that your work will be recognized by other designers if you publish it on these platforms on a regular basis. These platforms allow you to publish your work and receive comments in a continuous exchange that can help you advance as a designer and potentially land your next position.

You never know when a new connection will lead to an unexpected opportunity. You can engage in conversations with other designers on social media, showcase your latest work, and seek criticism from someone you respect. Maintain your involvement, join groups, and follow companies you admire. Do you need help mastering your social media strategy and determining which platforms to use to share your work? Then have a look at this collection of Instagram, Twitter, Pinterest, LinkedIn, Facebook, and portfolio website advice.

A Professional Web Designer, Web Developer, Digital Marketer and Affiliate Marketer

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Saurabh Kr Das

Saurabh Kr Das

A Professional Web Designer, Web Developer, Digital Marketer and Affiliate Marketer

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